In a bid to reduce environmental impact and promote a circular economy, Nestle Nigeria has repackaged its premium cereal, Golden Morn, to ensure a sustainable future.
The new packaging, designed for recycling, marks a significant step towards achieving the company’s goal of making 95% of its packaging globally recyclable or reusable by 2025.
Nestle Corporate Communications, Public affairs and Sustainability Lead, Victoria Uwadoka, at the ‘Rebirth of the king of Breakfast’ event, held in the company’s premises at Lagos.
According to Uwadika, Nestlé’s commitment to sustainability is driven by the belief that its success is intrinsically linked to the wellbeing of people, communities and the planet.
“We are dedicated to developing products that are not only good for you but also good for the planet,” she said.
She added that “currently over 80% of our packaging materials for other products including milo 400 and 800 grams have already been optimised for recycling.”
The new Golden Morn packaging replaces the previous aluminum foil one with a recyclable design, which is part of Nestlé’s broader strategy to minimize waste and protect the environment for future generations.
Category Manager, Diary, Omofasa Orhiunu, noted that the brand is driven by purpose and dedicated to nourishing families in Nigeria. “Golden Morn is more than just a breakfast cereal; it’s a brand that has become a household name over the past three decades,” he said.
He stated that Golden Morn cereal is a product that has all its ingredients sourced, locally here in Nigeria.
