Asharami Synergy, a Sahara Group downstream company, has strengthened its retail footprint with the commissioning of a new station in Lekki, Lagos, to enhance access to exceptional fuelling solutions.
Located to serve residents and businesses across Lekki and its environs, the new facility is equipped with forecourt technology, according to a statement by the Group on Monday.
The station allows for remote-controlled, real-time inventory management that ensures pinpoint meter accuracy for both the synergy team and customers, guaranteeing fair and efficient service.
Alongside forecourt technology and add-on services like vehicle repair and maintenance, car wash, lube Station, and an on-site restaurant, Moroti Adedoyin-Adeyinka, Executive Director, Sahara Group, stated the station is set to become the “benchmark for quality assurance, safety, reliability, and operational excellence in the industry.”
Adedoyin-Adeyinka, who chaired the commissioning of the facility, said it embodies Sahara’s brand philosophy of ensuring excellence and distinction across its operations in Africa, Asia, Europe, and the Middle East.
“We wanted a retail station that reflects who we are, our attention to detail, our commitment to quality, and our refusal to do things in small measures. While we may not have hundreds of stations, every Asharami station we open must stand out, not just as a place to buy fuel, but as a symbol of our brand promise: quality and premium experience.”
Foluso Sobanjo, Head, Downstream Africa, Sahara Group, described the project as “a celebration of perseverance, innovation, and collaboration.”
“This achievement is a result of collective sacrifice and commitment,” Sobanjo said. “At some point, this seemed impossible, but we’ve turned the impossible into possible, because that’s what we do at Sahara.
“Now, Lekki and neighbouring locations can enjoy services driven by commitment to excellence, innovation, and service. Beyond Nigeria, Sahara Downstream also operates a retail station in Zambia, and 11 retail stations across the Greater Accra, Central, Western, Eastern, and Savannah Regions of Ghana as part of our dedication to expanding quality access across Africa.”
According to Nomnso Dike, CEO, Asharami Synergy, the Lekki station not only represents more than a physical expansion, it also reinforces Asharami Synergy’s dedication to quality and the ultimate customer experience.
“The commission of the Asharami retail station is truly something special,” Dike said. “Our focus now is to sustain this legacy, to continue being the provider of choice wherever energy is consumed. To all the residents in Lekki and Lagos, we assure you that when you make the Asharami turn, you’re choosing reliability, innovation, and quality fuel, every time.”
The new station boasts a forecourt controller, a highly sophisticated modular solution that serves as a single point of control for multiple devices and interfaces.
It also supports more than 100 communication protocols and an integrated power supply, CPU board, and interface modules.
