Majeurs Holdings, a furniture making company based in Lagos, has announced the veteran Nollywood actress, Madam Idowu Philips, popularly known as Mama Rainbow as its brand ambassador.
Chief Executive Officer (CEO) Majeurs Holdings, Demi Samande, noted in her address while announcing the endorsement of Mama Rainbow as the firm’s brand ambassador that “Today is not just a launch, it’s not just a reveal. It’s, in fact, a homecoming. It’s about roots. It’s about memory, identity and a power of storytelling.”
Demi added that there a disconnect between most Nigerians raised abroad their roots, who mostly rely on a patchwork of memories, stating that Mama Rainbow as Majeurs’ brand ambassador would be telling stories that reconnect them back to African culture and traditions.
She said that “many of us who grew up away from home, away from Africa, disconnected pieces, some are vivid. Others are very faint. Some are filled in by, in fact, our family members, many filled in with what we know as the film industry. For so many of us raised outside of Nigeria, our sense of home was stitched together by stories, stories carried to us by the Nigerian media industry. These stories were more than entertainment. They were bridges for us. They gave us a context when we felt completely removed. They gave us language when words escaped us and connection. When distance was widened. I never told these stories with more presents with more grace and more soul. The character embodied by Mama Rainbow.
“Now, many of you know the story of Mama Rainbow, you know exactly what I mean. Her legacy is the soul of our mission at Majeurs Holdings. So today, we are proud, incredibly proud, to announce Mama Rainbow, not just our as our band ambassador, but as the official narrator of our origin story. This partnership.”
“Now coming to Nigeria and seeing the African continent, I ask myself, why is it that we are always important into Nigeria and we are not utilizing the talent and the lands that we have locally to send to the rest of the world. So yes, I came from England. Yes, I was inspired by England. I was surrounded by wonderful creative industry and skills, but Handcrafted in Africa is what we are doing. This is a story of, how can we utilize the raw talent we have and also make value for the rest of the globe? Hence why we say, inspired in Britain, handcrafted in Africa, because we have to derive the true value of our people, of our continent, beyond just raw materials. We have to derive value, and that value has to be exposed to the rest of the world, which is where our tagline comes from.
“Now talking about Mama and what is expected of Mama. Mama is a narrator of our origin story. Yes, we will have other brand ambassadors that will come along the line, but I like to believe that in taking on a band ambassador, there is a purpose for that person, there is a role. And the role that we want Mama to play is the origin story, because before you talk about your future, what is the past? Where are you coming from? And she’s a representation of where we’re coming from,” she stated.
